This Privacy Policy explains how Saikat Rakshit, trading as Artha Vridhi ("we", "us", "our"), collects, uses, stores, and protects information when you visit www.arthavridhi.com ("Website") or interact with us through our contact forms, WhatsApp, email, or social media channels. This Policy is framed with reference to the Information Technology Act, 2000 and applicable rules, and the Digital Personal Data Protection Act, 2023.
1. Information we collect
| Category | Examples | When collected |
|---|---|---|
| Contact details | Name, phone number, email address, city | When you submit an enquiry/lead form, message us on WhatsApp, or email us |
| Enquiry details | The financial goals, questions, or preferences you choose to share with us | When you voluntarily share this during a conversation or in a form |
| Technical data | IP address, browser type, device type, pages visited, referral source | Automatically via Google Analytics 4 when you browse the Website |
2. How we use your information
- To respond to your enquiries and provide the information you requested;
- To get in touch with you regarding mutual fund distribution services, SIP planning, or investor education, where you have shown interest;
- To send you WhatsApp or email updates, such as market commentary or scheme information, where you have opted in;
- To understand how visitors use the Website, so we can improve it;
- To meet our record-keeping obligations as an AMFI-registered distributor (for example, maintaining a record of client communication and KYC-related documents where applicable).
3. How enquiry forms work
Enquiries submitted through this Website are processed securely using Web3Forms. These providers act as data processors and are bound by their own security and privacy practices.
4. Sharing of information
We do not sell, rent, or trade your personal information. We may share your information only:
- With Asset Management Companies (AMCs), Registrar and Transfer Agents (RTAs, such as CAMS/KFintech), or KYC Registration Agencies (KRAs), strictly where necessary to process a mutual fund transaction or KYC requirement you have asked us to help with;
- With service providers who help us run this Website or our communications, under confidentiality obligations;
- Where required by law, regulation, court order, or a lawful request from SEBI, AMFI, or another government authority.
5. Cookies & Tracking
This Website uses Google Analytics to understand aggregate visitor behaviour. You can control or disable cookies through your browser settings. We do not use cookies to build individual advertising profiles about you.
6. Data retention & Security
We retain enquiry and contact information for as long as needed to respond to you and meet any applicable regulatory retention requirements under AMFI/SEBI guidelines. We take reasonable technical measures to protect your information against unauthorised access.
Privacy queries
To ask about your data, or request deletion, write to arthavridhi.contact@gmail.com.