Visual critique illustrating the difference between standardized target date funds and individualized financial planning.
1 Nov 2026

The Hidden Flaws of Life Cycle Funds: 5 Reasons Target-Date Funds May Fail Your Goals

An honest, critical assessment of life cycle mutual funds: why rigid glide paths, external EPF ignorance, and lack of customization can hurt your retirement.

Diwali festive desk setting with traditional brass diya lamp, marigold flowers, and tablet displaying live Muhurat trading charts
25 Oct 2026

Muhurat Trading 2026 Announced for Nov 8: 4 Rules to Build a Purposeful Diwali Portfolio

NSE and BSE have scheduled Muhurat Trading 2026 for November 8 from 2:20 PM to 3:30 PM. Discover the cultural philosophy, mathematical strategy, and 4 rules to build long-term wealth.

Festive Dhanteras setting with traditional diya lamp and smartphone displaying live gold price breaking record highs
22 Oct 2026

SEBI Halts Gold FoFs & Bullion Dips 2%: The Smart Dhanteras 2026 Buying Playbook

With mutual funds halting fresh investments in Gold FoFs from Oct 16 and MCX Gold cooling 2% to ₹1,46,426/10g, here is how Indian investors can buy digital bullion before Dhanteras.

Holographic financial display showing record mutual fund SIP inflows overlooking Mumbai cityscape
18 Oct 2026

Record ₹32,490 Cr SIP Inflows vs. ₹1.83 Lakh Cr Debt Outflows: What AMFI September 2026 Data Means for You

AMFI's September 2026 data reveals record monthly SIP inflows of ₹32,490 Cr and ₹1.83 Lakh Cr in debt outflows. Discover what this means for your mutual fund portfolio and SIP strategy.

A printed factsheet on a desk with a gold pen circling one line of a returns table
12 Oct 2026

What Is a Good Mutual Fund Return in India? How to Read a Factsheet Without Being Misled

A good return depends on the fund type, the benchmark and your goal. Learn the five lines to read on a factsheet and why the 5-year number can mislead.

Visual comparison between active management and passive index-based investment strategies in Indian lifecycle mutual funds.
10 Oct 2026

ICICI Prudential vs. Zerodha Life Cycle Funds: Active vs. Passive Glide Paths Compared

A head-to-head comparison of ICICI Prudential and Zerodha Life Cycle Funds, evaluating active vs passive asset allocation, expense ratios, and glide path structures.

Infographic contrasting a 'To Retirement' glide path landing at a fixed date against a 'Through Retirement' glide path extending across retirement years.
10 Oct 2026

"To Retirement" vs. "Through Retirement" Glide Paths: Which Strategy Protects Your Corpus?

Understand the critical differences between 'To' and 'Through' retirement glide paths, and learn which asset allocation strategy protects against longevity and inflation risk.

Organized desk setup showing messy investment documents consolidated into four neat, labeled mutual fund folders
5 Oct 2026

Is Your Mutual Fund Portfolio Overcrowded?

Owning 12 mutual funds doesn't make you diversified—it makes you an expensive index fund. Learn how SEBI's 50% overlap limits help de-clutter your portfolio into a lean 4-fund core.

Modern workspace with tablet displaying mutual fund compounding charts, coffee cup, and notes on rupee cost averaging.
5 Oct 2026

Why Stopping Your SIP in October Is the Costliest Mistake

Market volatility in October tempts many Indian retail investors to pause their SIPs. Discover the mathematics of rupee cost averaging and why pausing hurts long-term compounding.

A flat-lay of identity documents, a KYC form, and a fountain pen arranged neatly on a desk for opening a child's mutual fund account.
3 Oct 2026

Documents & KYC Checklist for Opening a Mutual Fund Account for Your Child

The exact documents, KYC steps, and common rejection reasons parents run into when opening a mutual fund folio for a minor in India.

A terracotta piggy bank beside a child's crayon drawing and a small potted sapling on a parchment desk, symbolising long-term saving for a child.
29 Sept 2026

Can a Minor Invest in Mutual Funds in India? The Complete Rules for Parents

A plain-language walkthrough of how a mutual fund account works in a child's name in India - who can be the guardian, what SEBI requires, and where parents go wrong.

Visual representation of an investment glide path transitioning smoothly from equities to fixed income instruments over time.
26 Sept 2026

Life Cycle Mutual Funds in India: How Glide Paths Work & Who They Are Truly For

Discover how SEBI's life cycle mutual funds and automated glide paths shift asset allocation from equity to debt as your financial goals approach.

A conceptual financial chart showing upward arrows and mutual fund categories representing long-term wealth compounding
22 Sept 2026

How to Find the Top Mutual Funds in India (SEBI Categories Explained)

Discover how experts rank the best mutual funds in India. Learn about SEBI categories, the top 5 Large & Mid Cap funds, and the secret 8-4-3 compounding rule.

Two overlapping translucent gold and green circles illustrating how mutual fund portfolios can share the same underlying stock holdings
21 Sept 2026

What Is Portfolio Overlap, and Why Does It Quietly Undo Your Diversification?

Owning three or four mutual funds can feel diversified - until you check how many of the same stocks they're all quietly holding. Here's how overlap actually works.

An illustration of two hikers reaching the same mountain peak - one navigating alone and one assisted by a guide representing the difference between self-directed Direct mutual fund plans and advisor-guided Regular plans.
5 Sept 2026

Direct vs Regular Plans Explained

What the 'Direct' and 'Regular' labels on a mutual fund actually mean, and what you give up or gain by choosing either.

A premium editorial illustration showing multiple investors pooling money into a central fund, which is professionally managed and diversified across stocks, bonds, and other investments”
1 Sept 2026

Mutual Funds 101: How They Actually Work

A plain-language walkthrough of what a mutual fund is, how your money is pooled and managed, and why NAV moves the way it does.

Mutual fund investments are subject to market risks, read all scheme-related documents carefully. Artha Vridhi (ARN-362803) is an AMFI-registered Mutual Fund Distributor, not a SEBI Registered Investment Adviser.
Chat with us